Report 2017-12-11T18:03:41+00:00


The New U-Flip Grip Give Companies a Way to

“Expand Their Brand in Every Hand”

(New York, NY – October 10, 2017) As smartphones and other digital devices have become indispensable to our daily lives, medical research has begun to notice the self-inflicted damage that almost inevitably comes along with their use. Now, thanks to U-Flip — a newly launched company based in New York, New York — there is a way to prevent the problems that often come with frequent use of these devices. The company’s founder and CEO, Kevin Maldonado, says that the new U-Flip Grip, the first smartphone case to be ergonomically designed with wellness in mind, can help prevent conditions such as “text neck,” “smartphone thumb” and pinky deformation. The U-Flip Grip helps smartphone users avoid these health dangers, all while offering businesses a way to make their logo a highly-visible part of their customers’ daily lives.

The U-Flip Grip is the result of research and development first begun in 2011, and is made entirely in the U.S.A. The cases are ultra slim, ultra-light and definitely not bulky. In addition, little “feet” on the back of the case help prevent table-top moisture from affecting the phone and requiring costly replacement, and also prevent accidental damage to the lens of the phone’s built-in camera.

The exchangeable elastic strap holders of the case allow for easy one-handed use, while reducing the risk of phone drops and adding enhanced stability to pictures and videos. By making it easy to hold a smartphone with one hand rather than two, various medical problems associated with poor posture can be avoided.

The U-Flip Grip is designed to offer a perfect fit for Apple iPhone models currently in widest use – the 6, 6s, 7 and 8. This particular case offers a tremendous economic benefit and savings for all companies who purchase phones and phone cases for their employees. This case was designed to provide a universal perfect fit for these four iPhone models. Another U-Flip Grip has been designed to accommodate the 6 plus, 6s plus, 7 plus and 8plus models of the iPhone. Both versions of the U-Flip case offer ergonomic benefits, and as employees upgrade their iPhones to newer models, they can continue to use the same U-Flip case. The fact that such a useful and well-designed smartphone case also features a company’s logo in such a highly visible way means that the U-Flip Grip is the world’s first “mobile advertising billboard.”

The physical damage that is frequently associated with “two-handed” use of a smartphone has become well-documented and has even been described by some health experts as a widespread “epidemic.” According to the Pew Research Center, nearly two-thirds of all American adults own a smartphone – and without a way to comfortably hold the device in one hand, the result can be hours of poor posture and wrist strain every day.

When a smartphone user spends several hours each day with his or her neck bent forward, staring at the screen of their digital device, “text neck” can be the result. According to medical experts, this can lead to damage the cervical spine, sometimes even requiring surgery. It is estimated that smartphone users spend an average of two to four hours per day – or 700 to 1,400 hours per year – in this dangerous posture. In addition to damage to the spine, poor posture can also lead to headaches, neurological issues, depression and heart disease. The fact that the U-Flip Grip allows a smartphone to be used with only one hand, rather than two, means that these dangerous conditions can easily be avoided.

Doctors have also begun to notice increasing cases of “smartphone thumb,” or – more accurately – “tendonitis.” Researchers at Minnesota’s famed Mayo Clinic have been studying “smartphone thumb” for several years, and have found that the overuse of an individual’s thumb – texting while simultaneously gripping the device — can lead to inflammatory conditions like osteoarthritis. Again, the U-Flip Grip serves as a daily reminder that a “hunched-over” posture and extra pressure with the user’s thumbs is not necessary, helping them avoid this condition as well.

Researchers have also found that when smartphone users have no easy way to hold the device, it seems natural to use their little finger for support. This can lead to the development of an indentation between the first and second joints of the pinky causing deformation.

U-Flip’s founder and CEO Kevin Maldonado is delighted that his firm can now team up with businesses that want to equip their customers with the world’s first ergonomically designed smartphone case, one that also puts their logo in full view for hours every day.

For media inquiries and to coordinate press coverage, contact:

Tom Martin – – 203-297-2137

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